Keep it snappy. How do you help your clients? The main pain point for your target market. Why is your business of value to them? Again...the shorter and sharper the better.
Keep it snappy. A benefit statement maybe - what is in it for your target customer? Why should they care about engaging with your business? Again...the shorter and sharper the better.
Keep it snappy - a 2nd benefit statement or another message.
Persuasive benefit point - or even better, a testimonial perhaps. Oh...keep it snappy (hen you get your video you'll thank us for reminding you!)
Be very clear with: (1) what you want them to do (request a consultation, call etc) and (2) the link, number etc for the means you want them to reach out to you